Lake Effect and Alex Reveal Their BIG Plans For The Summer!
The Lake Effect team are hardly strangers to Blink FM. With the first edition of their show airing in August 2011, the team continues to change and evolve but one thing remains consistent. No it’s not Alex’s frequent off-air slapstick moments and no it’s not that they have a different team every year. It’s the fact that no matter how many figures they get, whether they be high or low, their series carries on regardless.
About to enter their fourth summer series with Blink FM, we caught up with the team to get the details on their upcoming series.
“Well it’s interesting”
Says Lake Effect,
“As we’re celebrating our fourth series, I’m not actually going to be there. I’m going to be away in Cornwall working with an ex-presenter so Alex and Louis are going to hold the fort until I’m back. It’s quite bad actually as I miss 50% of the series but there’s no doubt in my mind that they can pull it off.”
The new series will see the arrival of new Lake Effect presenter Sophia Sanghera as she fills the fourth seat in the studio.
“It’s great working with Fia, she’s learning really quickly but we’re throwing her in at the deep end as she’ll be hosting the series premiere with Alex and Louis. We’ve worked with her in the past as an actor along with Louis and I think that was a good ice-breaker as she gels well with Alex and I.”
The Music Revolution has never been a show to shy away from challenges and this series doesn’t look to be any different. Word hit the Blink FM news room this morning that the team will host another unsigned day this August with a bigger line up than the highly successful first show earlier this year.
“We’re hoping everyone from the first show will be back, it was a real challenge to get the first show sorted and I think it’s important that we continue to grow and improve as a station so the day is likely to be thrown out to other Blink presenters to host certain sections of the day. [TMR] has done well ratings-wise and we don’t see why it should be just us taking credit for days like unsigned day as it is a huge team effort that starts weeks before the show airs whether it be rehearsals, set construction, logistics etc.”
This unsigned day will also serve as a heavy promotional opportunity for a lot of the Blink FM acts as the release race seems to have moved to late August with Before the Pulse moving their EP to September due to health issues and TW’s June release never appearing. Lake Effect also confirmed with Blink FM that he is working with a number of acts to get the summer on Blink filled with unsigned artist tracks.
“It’s been a busy month, I’ve been working with three new acts that are set to make release soon. It’s exciting times and Alex is going to make a HUGE announcement in the series debut so all stuff to look forward to”
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